Why Invest in Gold?
Gold $1428.80
13.7 Silver $15.43
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Why Invest in Gold?

Discover the Dual Benefit of Gold Investment

Many investors who arrive at this website know the many excellent reasons for investing in gold.

Others who land here have what amounts to only a thumbnail sketch – a slight understanding – of what makes gold such a good investment.

The reality is that gold isn’t just a beneficial portfolio component. It isn’t just recommended. It is, in fact, an essential element of any smart investment profile.

The overriding benefit of gold, from which so many other benefits extend, is its low correlation to other key asset classes, including stocks, long-term bonds and even real estate. Gold stands alone as an asset capable of providing the effective diversification so important to the lasting success of investor portfolios.

It is this effective diversification – genuine diversification – that makes gold an especially valuable asset for meeting both portfolio protection and capital appreciation goals.

As a Protection Asset: Gold Can Help Stabilize Portfolios

Gold is most famously known as an asset that can help stabilize individual investment portfolios during periods of economic and geopolitical distress.

The factors that can lead to upheaval in mainstream financial markets are numerous and varied, but gold has done a solid job, historically, of combatting their effects.

Investors in the U.S. largely look to stocks as a primary asset for achieving long-term financial objectives, and their biggest fear is the sudden loss of value in equities-heavy portfolios. And it’s not an unfounded fear. The volatility that accompanies stock investing has created great havoc in modern times:

  • Since the end of World War II, there have been more than 30 corrections (market drops of 10% to 19%).
  • During that same time, there have been 11 bear markets (losses of 20% or greater).
  • In the most recent financial crisis, the 2008 global recession, the S&P 500 sank more than 50%.

During those precarious economic times and others, gold has served investors as a reliable defender of portfolios:

  • In the 1970s, a decade marked by tremendous economic and geopolitical upheaval, the stock market rose just 2%, but gold rose 1,500%.
  • During the years of the 2008 global financial crisis, gold increased in value by 110%.
  • Even in the chaotic last quarter of 2018, gold surged while the S&P 500 dropped 14%.

In all these instances, gold showed itself to be an effective hedge against crashes, crises and the array of factors that can prompt them.

Gold has proven powerful in the face of inflation, reckless monetary policy, trade conflict, crushing levels of debt, and international discord.

Gold strengthens portfolios, even during brief stock market upheavals. (See chart above for one example.)

As a Capital Appreciation Asset: Gold has Bested Stocks

Perhaps the most overlooked benefit of investing in gold is its potential to help investors realize significant, long-term capital appreciation. Gold has demonstrated an ability to compete with the stock market over extended periods.

It may come as a surprise that gold outperformed the stock market between the year 2000 and today by a substantial margin. In fact, gold has bested stocks over the last half-century. It’s particularly remarkable that it did this while remaining fundamentally uncorrelated with equities.

Gold is radiant and lustrous as coins, ingots and bars. But its real beauty for investors is the range of ways it can benefit investor portfolios. Even large investment institutions recognize the power of gold to balance their large portfolios.

No other investable asset is a universally-accepted store of value offering both significant portfolio protection and capital appreciation potential.

Call Augusta Precious Metals at 800-700-1008 and speak with one of our knowledgeable gold and silver specialists about adding this important multipurpose asset to your portfolio.

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Augusta cannot guarantee, and makes no representation, that any metals purchased by a customer will appreciate at all or appreciate sufficiently to make a profit, and there is no certainty that any metals can be sold for a profit. The future value of the coins you purchase cannot be predicted. You could lose money. Don't invest in Augusta products with money you can't afford to lose. Prices may rise and fall over time or rapidly. Past performance of any coin does not guarantee future results. Premium coins are sold for more than the value of the precious metal they contain. Augusta's prices and buy-back prices are determined and controlled by Augusta. This investment is speculative and unregulated.